What started as a monthly soon became weekly with the introduction of Mayavi cartoons. That was also typical Balarama style, to introduce everything with a touch of humour. ‘.you don’t need glue to paste this name slip, just remove the paper cover and paste it on your notebook.’ This was the instruction when Balaram introduced sticker name slips. It didn’t take much time for Balarama to reach greater heights and soon children became its majority readers. Since June 2012, AV Harishankar is the editor. During the early 80s NM Mohanan took over as editor. Initially, Pala KM Mathew was the editor of Balarama. Eminent writers like Vailoppili, P Bhaskaran, Uroob, Kunji Raman Nair, and Sukumar Azhikode used to write for Balarama then.
They had given more focus to day-to-day life than fantasy. So the first edition of Balarama was more informative than just fun and games. ‘We are extremely glad to present our first book of Balarama to the youth of Kerala.’ This was the editor’s note during the first edition of Balarama, clearly indicating that the target audience was youngsters more than children.
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